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Go The Extra Mile – It’s Never Crowded

Your competitors can try and copy products and services, but they can't replicate your secret sauce—what makes you stand out from the crowd. What would you say it is? Would your customers be able to identify your stand-alone differentiator? Do they believe your company would go the extra mile for them? Read Andrew MacKenzie's "Go the Extra Mile-It's Never Crowded" to help you consider and evaluate your differentiation from competitors—and whether your customers would reach the same conclusions. Subscribe to TechnologyXperts, Inc. for more!

The competition is bubbling with businesses trying to replicate successful products and services. What’s not easy to copy is a unique, stand-for-something brand that customers associate with your company. This article shares three fundamental topics to help you navigate toward unique: Does your brand and core value permeate your staff, culture, and communication? Do you have an in-depth understanding of your target market? How is your brand differentiated from competition? Read Andrew MacKenzie’s “Go the Extra Mile-It’s Never Crowded” for insight on finding your clear differentiator—one that your customers will recognize and appreciate—and then be willing to go the extra mile for them.

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