Why Your Elevator Pitch Isn’t Working

It's a simple question that pops up suddenly and usually from a stranger. How prepared are you when asked the question, "What do you do?" or "What's your business?" Although we know it's coming, too often too many responses are not on point. Elevator pitches take time and thought-process to formulate, and there are definite ways of gauging how the recipient is understanding your response. Author Anna Johansson shares unique ways of looking at your pitch—with suggestions on how to differentiate yours from the rest. Read her article, "Why Your Elevator Pitch Isn't Working."

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