Why Your Elevator Pitch Isn’t Working

It's a simple question that pops up suddenly and usually from a stranger. How prepared are you when asked the question, "What do you do?" or "What's your business?" Although we know it's coming, too often too many responses are not on point. Elevator pitches take time and thought-process to formulate, and there are definite ways of gauging how the recipient is understanding your response. Author Anna Johansson shares unique ways of looking at your pitch—with suggestions on how to differentiate yours from the rest. Read her article, "Why Your Elevator Pitch Isn't Working."

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Lenovo Premier Support Offerings

At Your Service. Let IT focus on revenue-generating projects by offloading routine PC support. Lenovo® Premier Services offers a dedicated phone number for quick access to an onshore team of advanced technicians; faster resolution for improved productivity and uptime; and proactive case management and escalation assistance. Download this Lenovo Services flyer, brought to you by TechnologyXperts, Inc., to learn how to maximize productivity for everyone in your organization.

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Trending Security Topics from Lenovo®

Is security everywhere a fantasy? Not with Lenovo ThinkShield™ comprehensive suite of security solutions. Bitlocker® encryption. Windows® Defender™. Intel® Authenticate™. Lenovo® wifi security. Persistent visibility into endpoints. Download this timely video on Trending Security Topics from Lenovo® to protect your company from what's out there. @Lenovo #SmarterWithLenovo.

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ThinkShield™ Overview

Think pervasive protection. Lenovo® ThinkShield™ does more than endpoint security. It is the most comprehensive suite of end-to-end security solutions on the market. Consisting of Lenovo's portfolio of secure Think devices, software, processes, and services--customizable to your business' needs--it offers Bitlocker® encryption, Windows® Defender™, Intel® Authenticate™ and lots of Lenovo security innovations. Download this Lenovo® ThinkShield™ Overview infographic, brought to you by TechnologyXperts, Inc., to see what threats are coming to your business--and how to stop them.

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The ‘Superhero Fallacy’ and Other Storytelling Mistakes Marketers Make

Humans love stories. More marketers are utilizing storytelling to connect with consumers, yet they're discovering it's not as easy as it sounds. To make sure you avoid the common pitfalls, check out "The 'Superhero Fallacy' and Other Storytelling Mistakes Marketers Make" in which Matthew Luhn, a story-branding consultant and writer of storytelling in the business world, shares his insight with author Kimberly A. Whitler.

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